White Hills Knives
DTC // E-commerce
Helped a U.S.-based DTC brand selling Damascus knives overcome strict ad restrictions and enter a competitive niche by building a compliant, conversion-optimized funnel using Google Shopping and retargeting campaigns.
Challenge
The first step was to set up the Google Merchant Center account properly, ensuring all product feeds met platform guidelines for eligibility. We implemented and optimized product feeds for both organic listings and Google Shopping Ads to maximize visibility. From there, we built a full Google Shopping strategy tailored to high-intent product queries. In parallel, we initiated a small-scale retargeting campaign on both Google and Facebook Ads to re-engage potential customers who had visited product pages but hadn’t yet purchased.
Approach
Despite the limitations, the results were impressive. In just the first 17 days, the campaign generated over $26,000 in sales. Monthly sales continued to grow, increasing by 26% through ongoing optimization and smart allocation of ad spend. Even more notably, there was a 24% increase in returning customers, demonstrating not only effective targeting but also strong product-market fit and customer satisfaction.
Results
Despite the limitations, the results were impressive. In just the first 17 days, the campaign generated over $26,000 in sales. Monthly sales continued to grow, increasing by 26% through ongoing optimization and smart allocation of ad spend. Even more notably, there was a 24% increase in returning customers, demonstrating not only effective targeting but also strong product-market fit and customer satisfaction.
highlights
$26,000+
24%
7.42X
Let’s Launch the Next
Phase of Your Business
Ask a question, get a quote, or just see if we’re the right fit. No pressure, just clarity.
